We are 100% Shopper
As pioneers in modern shopper and retail research, we have extensive experience and a comprehensive benchmark database for studying buying processes and shopper journeys on European retail floors. Our methods are developed from practice for practice, scientifically validated, and suitable for use at the point of sale.
We make it easy for our customers to better understand their shoppers.
Shoppermetrics supports retail companies and brands in optimizing their sales strategies, retail spaces, categories, and marketing strategies based on data-driven insights into customer behavior. We aim to increase their revenues and enhance customer loyalty. We provide relevant recommendations directly from the retail floor.
We are extremely close to the real buying process and offer measurable success.
We research where buying actually takes place. Total Store Research, where we capture and measure the real buying process from the shopper’s perspective. This allows us to provide measurable and precise insights to optimize sales strategies and increase revenue.
Real supermarket research: Our methods are scientifically validated and suitable for research at the point of sale and in retail.
Our scientifically validated methods and technologies capture actual buying processes with high data granularity and take into account conscious and unconscious evaluations, expectations, and motivations of shoppers. Our stimulus-response-based procedures are standardized and ideal for use in shopping environments. Our results are robust and suitable for leading brand and retail companies looking to make informed decisions.
We provide expertise in Total Store for greater Shopper Excellence.
Our Total Store Research approach allows customers to discover deeper patterns in shopper behavior to enhance their performance. With Total Store Testing, customers can test their concepts, reduce risks, and measure success. Total Store Simulation offers AI-based simulations of new formats or relocations. Total Store Analytics provides continuous reporting on shopper traffic and shopper performance on the floor.
Our customers are successful.
We research for the top retail companies and brands across Europe. Shoppermetrics supports retail companies and brands in optimizing their sales strategies, retail spaces, categories, and marketing strategies based on data-driven insights into customer behavior. We aim to increase their revenues and enhance customer loyalty.
Key figures with clear edges and knowledge about the shopper, that’s what counts.