“The effect is more important than the intention.” – Kurt Tucholsky
Brand & Promotion Test
Testing the impact of brands, promotions, and new products
Our Brand & Promotion Test offers the opportunity to evaluate branding under real conditions and provides reliable data for informed decisions.
We provide the possibility to test brand communication, new product introductions, and the fit with the brand, category, and retail partner. With our expertise in brand management, we assist companies in analyzing and optimizing their brands. Our shopper-centric approach places special emphasis on understanding shoppers and their perception of brands to develop targeted measures to strengthen brand presence.
Our Unique Selling Proposition (USP)
- Expertise in brand management: With extensive experience and expertise in the field of brand management, we assist companies in analyzing and optimizing their brands.
- Shopper-centric approach: We place special emphasis on understanding shoppers and their perception of brands to develop targeted measures to strengthen brand presence.
- Comprehensive brand analysis: Our approach encompasses the analysis of various factors such as brand awareness, brand image, positioning, and brand communication to enable a comprehensive evaluation of the brand.
Benefits
- Strengthening brand presence: Insights from Brand Tests enable companies to strategically strengthen their brand presence in retail and increase brand visibility.
- Building a positive brand perception: Optimized brand positioning and communication can help shoppers develop a positive attitude toward the brand and build long-term loyalty.
- Differentiation from competitors: Identifying unique selling points and competitive advantages allows companies to distinguish their brand from competitors and achieve a differentiated positioning.
- Increasing brand loyalty: Targeted brand strengthening leads to higher customer loyalty and long-term shopper preference for the brand.
- Data-based evaluation and optimization of Brand Performance and Promotion Performance.
With Brand & Promotion Test you are able to strategically strengthen your brand presence in retail
Fragestellungen unserer Kunden
- Welche Shopper-Typen sind in der Filiale wie häufig vertreten?
- Welche Einkaufswege nutzen die verschiedenen Shopper-Typen und wie können wir diese optimieren, um ihre Navigation zu erleichtern?
- Gibt es bestimmte Shopper-Typen, die zu Impulskäufen neigen, und wie können wir diese Kunden gezielt ansprechen?
- Welche Shopper-Typen bevorzugen den Einkauf in bestimmten Supermarktsektionen (z. B. Frischeprodukte, Non-Food, Drogerie) und wie können wir diese Bereiche entsprechend gestalten, um ihren Bedürfnissen gerecht zu werden?
- Wie lange verweilen die verschiedenen Shopper-Typen durchschnittlich im Supermarkt?
- Welche Shopper-Typen sind besonders preissensibel und wie können wir ihnen attraktive Angebote und Aktionen präsentieren?
- Gibt es Shopper-Typen, die bevorzugt bestimmte Marken oder Produkte kaufen?
- Verteilen sich die Heavy Buyer über alle Shopper Typen?
Methods for this solution
Ergebnisbeispiele
Beschreibung durch Kennzahlen
Beschreibung durch Kennzahlen
Discover more solutions.
Overview of all solutions and methods