Sometimes, less is more!
Category Management refers to the strategic control and optimization of product categories in retail. Category tactics encompass the Category Management-relevant marketing instruments of product assortment, placement, promotion, and presentation & communication.
- We are experts in the field of Category Management.
- We understand the importance of proper price positioning, appropriate placement, and demand-driven product assortment within categories.
- We expand the view beyond the classic 4 CM Ps to include People (shopper types), Painpoints, and Tipping Points.
- Improving the performance of product categories through a genuine understanding of the shopper.
- We incorporate the real shopper perspective into the unified 8-step process.