Brand Stat

Advertising effectiveness: Either immediate or not at all.

Brand STAS

The STAS formula by John Philip Jones is the result of a field-experimental approach to behavior-based measurement of advertising effectiveness. STAS stands for “Short Term Advertising Strength,” and it assesses the short-term impact of advertising stimuli on product sales to evaluate the immediate effectiveness of advertising.


  • We are experts in evaluating the Short-Term Advertising Strength of in-store communication and promotion.
  • We understand the significance of effective short-term advertising impact for business success.
  • We assist you in measuring and optimizing your advertising efforts to achieve maximum STAS.


  • Measurement of the immediate effects of in-store campaigns on shopper behavior and brand perception.
  • Identification of advertising measures with high Short-Term Advertising Strength to maximize ROI.
  • By measuring and optimizing Short-Term Advertising Strength, you can maximize the success of your advertising efforts.
  • Our expertise in STAS analysis allows you to enhance your campaigns strategically.

With BRAND STAS you can maximize the success of your advertising efforts.

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Questions from our customers

  • Which advertising measures have the strongest short-term impact on sales?
  • How does advertising influence brand awareness and customer purchasing behavior in the short term?
  • What factors contribute to increasing Short-Term Advertising Strength?
  • How can we optimize advertising campaigns to achieve a higher STAS?

Methods for the solution​

  • Shopper Observer

    Behavior | Observation

  • Shopper Impact

    Experience | Implicit Measurement

  • Shopper Emotion

    Experience | Emotion Measurement


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Discover more solutions


Is the brand fit for the point of sale (PoS)?


Testing promotion performance.

Total Store Dokumentation 360

Experience the retail space from the shopper’s perspective.

Overview of all solutions and methods 

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