“Understand your customers to fulfill their needs.” – Steve Jobs
Heavy Buyer
The Heavy Buyer analysis by Shoppermetrics is a powerful tool for identifying and examining particularly relevant shoppers and their purchasing behavior. Based on the Pareto principle, which states that 20% of shoppers are responsible for 80% of purchases, the analysis focuses on this important shopper segment. Analyzing Heavy Buyers can provide valuable insights into their behavior and preferences that significantly contribute to revenue.
USP
- We understand the importance of Heavy Buyers for successful store concepts.
- We make the shopping behavior of Heavy Buyers visible in the space.
- Based on our database, we offer international benchmarking.
Benefits
- The Heavy Buyer analysis provides valuable insights into the behavior and preferences of this crucial shopper demographic.
- Better understanding of Heavy Buyers’ behavior.
- We identify behavioral patterns and preferences of Heavy Buyers.
- Targeted optimization of offerings to meet the needs of the most relevant shoppers.
- Identification of relevant touchpoints in the post-instore and pre-store phases.
Mit der Heavy Buyer Analyse we identify the behavioral patterns and preferences of this target audience.
Questions from our customers
- Who are the Heavy Buyers?
- How do Heavy Buyers behave compared to other shoppers?
- What are the criteria that motivate Heavy Buyers to regularly shop at a specific retailer?
- Are Heavy Buyers a homogeneous group, or do they fall into different shopper types?
- How do Heavy Buyers navigate the sales floor?
Methods for the solution
Ergebnisbeispiele
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