Job Vacancies: Field Personnel Welcome to Shoppermetrics. Your gateway to the exciting world of market research! As a leading company in the industry, we specialize in analyzing customer behavior and rely on dedicated field personnel to collect our data on-site, not only in Germany but also throughout Europe. Our ongoing projects continually require motivated team …
We do Shopper. We do Market. We do Brand. Metrics with a sharp edges. Knowledge about the shopper that matters. Voriger Nächster People make markets. We are researching human buying behavior in retail landscapes. We make it easy for our customers to better understand their shoppers Shoppermetrics helps retail companies and brands optimize, design, and …
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We look forward to getting to know you. Application for Field Personnel Position Interested in joining our team? We look forward to receiving your application! To apply, please fill out the following brief form. Your information will help us get to know you better and understand your motivation for joining our company. Please let us …
Virtual testing environment based on 360-degree documentation. Shopper Virtual Test We provide an innovative solution for conducting virtual tests based on comprehensive 360-degree documentation. Test new products, concepts, and strategies without physical implementation. Discover how to optimize your store management and create an exceptional customer experience. Try out new products, shelf or category concepts, promotional …
„A picture is worth a thousand words.“ Total Store – Documentation 360° We use state-of-the-art technologies to provide detailed insights into your stores from various perspectives. Our comprehensive visual documentation offers an authentic view of the in-store reality while also supporting quality assurance, training, and communication within your company. Discover how our solution can help …
Why Shoppermetrics? We are 100% Shopper As pioneers in modern shopper and retail research, we have extensive experience and a comprehensive benchmark database for studying buying processes and shopper journeys on European retail floors. Our methods are developed from practice for practice, scientifically validated, and suitable for use at the point of sale. We make …
Warum Shopper Research Total Store? More Shopper-Centricity By analyzing customer buying behavior, businesses gain deep insights into the thoughts, desires, and needs of their customers. This allows them to better tailor their products, services, and marketing strategies to meet their customers’ needs. Adding value through knowledge about the shopper. Shopper research allows companies to understand …
More from “real-time” data. Shopper Analytics With shopper analytics, we analyze, assess, and contextualize shopper traffic for our clients. This traffic is continuously measured on the premises using camera systems, sensors, or Wi-Fi networks and is presented in dashboards. Based on our experience in handling process data, we are well-equipped to create meaningful shopper profiles …
“Knowledge is power.” – Francis Bacon Shopper Simulation Shopper simulation leverages retailer-specific purchasing behavior data to develop a tailored algorithm that predicts shopper behavior in new store concepts. Through simulation, we can test customer behavior in various scenarios and gain insights into how store layout, product offerings, or product placements can be optimized. What makes …
Advertising effectiveness: Either immediate or not at all. Brand STAS The STAS formula by John Philip Jones is the result of a field-experimental approach to behavior-based measurement of advertising effectiveness. STAS stands for “Short Term Advertising Strength,” and it assesses the short-term impact of advertising stimuli on product sales to evaluate the immediate effectiveness of …
Sometimes, less is more! Category Menagement Category Management refers to the strategic control and optimization of product categories in retail. Category tactics encompass the Category Management-relevant marketing instruments of product assortment, placement, promotion, and presentation & communication. USP We are experts in the field of Category Management. We understand the importance of proper price positioning, …
“Physical and mental availability.” – Byron Sharp Category Entry Points Category management refers to the strategic control and optimization of product categories in retail. Usage and usage occasions serve as the entry point for shoppers into the category. Knowledge of these Category Entry Points expands the perspective of standardized category management. Reach is the most …
“Too much brings you down!” (Patrick Woodford) Tipping Points Buying costs time, money, and energy. Shoppermetrics’ Tipping-Point Analysis is a tool for identifying turning points in shoppers’ buying behavior. Shoppers have various accounts and budgets such as time, money, attention, and action energy. These budgets deplete as they go through the shopping process. Negative emotions …
“Understand your customers to fulfill their needs.” – Steve Jobs Heavy Buyer The Heavy Buyer analysis by Shoppermetrics is a powerful tool for identifying and examining particularly relevant shoppers and their purchasing behavior. Based on the Pareto principle, which states that 20% of shoppers are responsible for 80% of purchases, the analysis focuses on this …
“The whole is greater than the sum of its parts.” – Aristotle TOTAL STORE REPORTS Optimize your store based on the 10 Maxims for a more successful shopping experience. Perception of an environment occurs through all human senses. Therefore, it’s essential to consider the entire space holistically and design it accordingly. As humans, we naturally …
Only what is seen can be bought! Shopper Flow & Density An optimal circulation in the store enables high visibility of brands and products, which in turn offers the opportunity to interact with shoppers. An effective customer guidance system directs shoppers into a smooth flow and facilitates their navigation in the store. High shopper density …
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